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iTunes Connect: How to choose a good SKU?

I'm reading the iTunes Connect Developer Guide as I'm trying to add a new application to iTunes Connect.

I'm a bit confused about the SKU number which I should provide. On page 81 in the above developer guide they provide an example of their data for their application Orange Ball.

They have chosen Orange_Ball_01 for the SKU Number. What is the 01 indicating - that it is version 1? Why use underscore? Why not just type “OrangeBall”, if that SKU is not used?


Update notes:

  • on January 23rd 2012, Apple changed the above example to application "Ball Maze" and SKU "com.apple.com.maze".
  • a few years later, Apple changed the whole documentation, but you may refer to https://help.apple.com/app-store-connect/#/dev97865727c for a similar example with application "Adventure App" and SKU "Adventure123".
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dhrm Avatar asked Jan 03 '12 10:01

dhrm


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1 Answers

You are able to choose one that you like, but it has to be unique.

Every time I have to enter the SKU I use the App identifier (e.g. de.mycompany.myappname) because this is already unique.

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Dennis Stritzke Avatar answered Oct 18 '22 07:10

Dennis Stritzke