Menu
Suppose I have this simple HTML page about a guy getting a job:
<!DOCTYPE HTML>
<html>
<head>
<meta charset="utf-8">
<title>New Job for John Doe</title>
</head>
<body>
<h1>New Job for John Doe</h1>
<p>This week John Doe accepted an offer to become a Software Engineer at MITRE. John graduated from MIT in 2005 with a BS in Computer Science. He previously worked at a small company near Boston. Blah, blah, blah.</p>
<p>The MITRE Corporation is a not-for-profit organization chartered to work in the public interest. The MITRE Corporation has two principal locations: Bedford, Massachusetts, and McLean, Virginia. Blah, blah, blah.</p>
</body>
</html>
If I add semantic data using the schema.org vocabulary, it might look like this:
<!DOCTYPE HTML>
<html>
<head>
<meta charset="utf-8">
<title>New Job for John Doe</title>
</head>
<body>
<h1>New Job for John Doe</h1>
<p itemscope itemtype="http://schema.org/Person">This week John Doe accepted an offer to become a <span itemprop="jobTitle">Software Engineer</span> at <span itemprop="worksFor">MITRE</span>. John graduated from <span itemprop="alumniOf">MIT</span> in 2005 with a BS in Computer Science. He previously worked at a small company near Boston. Blah, blah, blah.</p>
<p itemscope itemtype="http://schema.org/Corporation">The MITRE Corporation is a not-for-profit organization chartered to work in the public interest. The MITRE Corporation has two principal locations: <span itemprop="location">Bedford, Massachusetts</span>, and <span itemprop="location">McLean, Virginia</span>. Blah, blah, blah.</p>
</body>
</html>
The first paragraph is obviously about the person, John Doe, and the second paragraph is about a company, The MITRE Corporation. But the "MITRE" in the first paragraph is the same as "The MITRE Corporation" in the second. How do I explicitly declare these to be one and the same using schema.org?
770
Create Structured Data Markup: The Schema Markup GeneratorOnce you have completed the required fields click the Validate button to be sent to Google's Structured Data Testing Tool. To see if your page is eligible for a rich results click the Test button for Google's Rich Results Test Tool.
The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.
Item-type attributes are attributes that are applicable only to items of the same type. For example, collar size and sleeve size are attributes specific to shirts and waist and length attributes are specific to pants.
//Update : Schema.org expanded their specifications of perso schema
obviously the Person is related to the Company, so what you can do is to make a relation between person and organisation wit "person´s" itemprop "affiliation" so what i did is wrapping the paragraphs with itemscope itemtype="Person" and expanded the Schema Person by adding itemprop"affiliation" and itemscope itemtype="Organization" so now theres a semantic relation, the person is affiliated with the organization. I also added meta tag with itemprop="name" because it´s needed to fulfill "Person" specifications
<!DOCTYPE HTML>
<html>
<head>
<meta charset="utf-8">
<title>New Job for John Doe</title>
</head>
<body>
<div itemscope itemtype="http://schema.org/Person">
<h1>New Job for John Doe</h1>
<meta itemprop="name" content="John Doe" />
<p>This week John Doe accepted an offer to become a <span itemprop="jobTitle">Software Engineer</span> at <span itemprop="worksFor">MITRE</span>. John graduated from <span itemprop="alumniOf">MIT</span> in 2005 with a BS in Computer Science. He previously worked at a small company near Boston. Blah, blah, blah.</p>
<p itemprop="affiliation" itemscope itemtype="http://schema.org/Organization">The MITRE Corporation is a not-for-profit organization chartered to work in the public interest. The MITRE Corporation has two principal locations: <span itemprop="location">Bedford, Massachusetts</span>, and <span itemprop="location">McLean, Virginia</span>. Blah, blah, blah.</p>
</div> <!-- closing Schema "Person" -->
</body>
</html>
You can put this into google rich snippet testing tool and i guess the Output is what you where looking for
Item
type: http://schema.org/person
property:
name: John Doe
jobtitle: Software Engineer
worksfor: MITRE
alumniof: MIT
affiliation: Item 1
Item 1
type: http://schema.org/organization
property:
location: Bedford, Massachusetts
location: McLean, Virginia
If you love us? You can donate to us via Paypal or buy me a coffee so we can maintain and grow! Thank you!
Donate Us With
