How to send promo codes for beta testing without making the app available on the App Store?

Question

Last month I've been asked to beta-test an utility app.

The developer sent me a promo code which I entered into the promo code field in iTunes. Then it downloaded the app on my Mac and I was able to sync it to my device. At that time the app was not listed on the App Store, but it definitely came from the App Store.

I haven't sent him my device UDID or anything like that upfront, so it's not an Ad-Hoc thing.

Is there a way of sending these promo codes when an app is in "pending for developer release" status? Or must I approve the app and then quickly put it into "Not For Sale" status before it appears on the App Store? What's the trick?

Question-closers: This is so programming related you wouldn't believe me if I told you how much. Because without an answer to this question, it will be much harder to build great apps. Having a way of sending friends promo codes to check out a beta is VERY convenient and improves the development process.

Answer 1

iTunes Connect FAQs

When can I request promo codes for my latest app version? You will be able to request promo codes when your app version is approved and the status changes to Ready for Sale. At that time, you will be able to use the Promo Codes button to request promo codes.

Why don't I see a Promo Codes button for my app? Only iTunes Connect users with the Legal role are able to access the Promo Codes button and make requests for promo codes.

If you are logged in to an iTunes connect account with the Legal role, and the Promo Codes button for your app is still not appearing, the app may not be approved. The Promo Codes button will only be displayed for approved apps with the status Ready for Sale.