When Facebook drives traffic to an application, it often append &ref=whatever
to the query string. This is useful for figuring out which integration points are working or not. I've figured out what some of these mean. For example:
ref=bookmarks - the user clicked on a bookmark.
ref=game_my_recent - the user clicked on the upper portion of the games dashboard.
What does "ref=ts" mean? It accounts for a ton of traffic. I've viewed source on pages all over common Facebook pages and cannot find a match for ant piece of content generated by any of my applications.
Same question, posted by me on the Facebook developer forum: http://forum.developers.facebook.com/viewtopic.php?id=54866
It means 'Top Search' (if you enter a query into the top, and then click on something, it will append ref=ts
As noted, ref=ts is appended to the url whenever a user makes a search in the Top Search input field.
Also note that people tend to copy/paste links in their website and blogs, without trimming useless GET strings. So it is possible if you get a high number of referrers coming from the top search that they are in fact links that propagate outside of Facebook.
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