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After the release of an app in the iTunes store, is it possible to change the description of the app without updating the whole app again?
So is it possible to change the images or the text of the description, save the changes and update the shown description inside the iTunes store?
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How to update an Android app. At the top right, tap the profile icon. Tap Manage apps & device. Apps with an update available are labeled "Update available."
Each item has its own display name, promotional image, and description. In-app purchase names are limited to 30 characters and descriptions are limited to 45 characters, so be descriptive, accurate, and concise when highlighting their benefits.
In order to show an update in Google Play, your app either should have been installed through Google Play or it should be a system application. If you have installed your application through adb or installed from other sources, Google play will show "Open" instead of "Update".
Update As Sam commented this behavior seems to have changed recently (maybe with iOS 11 App Store Changes?) so it is no longer possible to update the App Description without an App Update. The Description field is now "locked" for apps that are in Ready For Sale state. Other metadata fields continue to be editable as specified in the official documentation linked below.
Original As RJH mentioned in a comment, you CAN actually update the description (as well as the Marketing and Support URL) for an app version already in the app store.
Here's the link again with direction to the specific section: https://help.apple.com/app-store-connect/#/devfc3066644
In order to do this, from within your App in iTunes Connect you must:
Apple doco says your changes are posted immediately and should be reflected in the App Store within 24 hours.
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