How is it still "beta"? At what point will it no longer be beta? When it completely owns the e-mail market?
In fact, it may just be a marketing ploy to give Gmail a cutting-edge feel. Even co-founder Larry Page once admitted that using a beta label for years on end is “arbitrary” and has more to do with “messaging and branding” than a precise reflection of a technical stage of development.
After 5 Years, Google Removes 'Beta' Label From Gmail - The New York Times.
On 7 July 2009, Gmail officially exited its beta status in a move to attract more business use of the service. On 1 September 2009, Gmail suffered another outage for several hours.
The leading email service was launched in beta form on April 1st, 2004. In the beginning, Gmail was an invite-only affair, and invites would remain the only way of signing up until 2007. (Thankfully they gradually got much easier to come by.)
According to a Google spokesman:
"We have very high internal metrics our consumer products have to meet before coming out of beta. Our teams continue to work to improve these products and provide users with an even better experience. We believe beta has a different meaning when applied to applications on the Web, where people expect continual improvements in a product. On the Web, you don't have to wait for the next version to be on the shelf or an update to become available. Improvements are rolled out as they're developed. Rather than the packaged, stagnant software of decades past, we're moving to a world of regular updates and constant feature refinement where applications live in the cloud."
Wikipedia defines Beta Version as:
A 'beta version' is the first version released outside the organization or community that develops the software, for the purpose of evaluation or real-world black/grey-box testing. The process of delivering a beta version to the users is called beta release. Beta level software generally includes all features, but may also include known issues and bugs of a less serious variety.
So this confirms that Google's use of the word is non-standard. I found this Slashdot article, Has Google Redefined Beta?, to be pretty interesting.
I think Google borrowed the word for their own ends and it shouldn't be taken at face value with the traditional definition of "Beta". It simply looks better to put "Beta" by your apps name instead of, "We are still constantly adding features to this product".
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