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My app has not been released yet. What is the maximum number of alpha/beta testers I can have testing my app through Google Play? For iOS it's 1000 external testers per build. What's the Google Play limit?
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The number of beta testers depends on the size of your project. If it's a small project with a team size of about 20, you can perform beta tests with 10-15 testers. However, if your project size is enterprise-level, with a team size of over 1000, you'll need over 500 beta testers.
Generally, you only need about 5-10 testers for small, independent projects, 25-40 testers for casual use apps, and 200 or more testers for gaming apps.
Alpha testing an app means releasing it to a controlled users groups which are not necessarily associated with the development of the app itself. Google PlayStore provides “Closed testing” tracks where you can run alpha tests for your Android app.
Alpha Testing is performed by internal employees of the organization and Beta Testing is done by users. Alpha Testing is done within the organization, while Beta Testing is done in the user's environment.
There is no effective limit (although there are membership invite limitations for Google Groups): Facebook, for example, uses alpha and beta channels for millions of users.
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Here is a good link for reference https://support.google.com/googleplay/android-developer/answer/3131213?hl=en
Basically: Internal test: manage up to 100 testers, Closed test and Open test: there's no limitation
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