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is there any LEGAL way (w/o jailbreak) to install iOS application to iOS device (ipad, iphone, ipod) without publishing to application store? For example - application for closed group of users (admins/moderators etc of some web application).
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For most people, that's absolutely true. The vast majority of apps on iPhones can be installed only through the App Store, and Apple doesn't offer an official way to install software outside of the App Store using an installation file downloaded from the internet, a process called “sideloading.”
From your smartphone or tablet running Android 4.0 or higher, go to Settings, scroll down to Security, and select Unknown sources. Selecting this option will allow you to install apps outside of the Google Play store.
Apple supports "Ad-Hoc" application distribution for exactly this purpose, but it is limited to 100 devices. If you have an Enterprise developer account, you can do Ad-hoc distribution within your organization, as well.
iOS Developer Distribution Options
iOS Developer Enterprise Program
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You need to apply for a Enterprise/Corporate development license with Apple. Then they provide the option to deploy without the app store.
The minimum amount of employees is high though (about 500 I think). EDIT: The employee restriction has been removed!
See this link for more info: http://developer.apple.com/programs/ios/enterprise/
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