iOS company name for distributing apps to App Store

Question

I've had a look around SO and Google but can't find a definite and specific answer, maybe it's supposed to be obvious!

But, I haven't submitted an app to the store before so when I went to add one through iTunes Connect, the first thing it says is

Specify the company or developer name to display on the App Store for your apps.
The company name cannot be changed, so be sure to enter the correct name.

Now, does setting that company name apply to ALL apps I upload after setting it or does it ask you this question and let you set it every time you add a new app?

If it sets it for all apps, does it have to match the company name I've used to register my iOS developer account with? When I created the account I gave the name Company Ltd, so would I strictly have to use Company Ltd when setting the company name to be displayed on the App Store?

Many thanks.

Answer 1

Normally the company name will (and can) not change after it is set (well they can do it but they request a load of legal papers and stuff).

However, if you indeed run a company that should not matter and you should already know what you are doing. You have to be careful though, as if you pretend to be a company and you are not (e.g. as individual developer), you might run into legal issues which can cause some trouble to say the least (even if you "only" plan to release free apps).