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I'm setting a new property on my google analytics account, and one of the fields I have to fill out is Default URL:
My question is what does it matter? What does it affect? I see that GA collects data I send no matter what URL I've defined there, and I don't seem to see that URL in the reports I'm looking at, so what am I missing here?
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Default URL The URL listed here should be the main URL used on the website (including the http:// or https:// version). This can be located by going to Admin > View > View Settings > Default URL.
In Google Analytics, a property is a website, mobile application, or blog, etc., that is associated with a unique tracking ID. A Google Analytics account can contain one or more properties. Learn more about Google Analytics properties. A view is a set of specifications for tracking traffic on a single domain.
A Google Analytics campaign tracking link consists of a URL for the web page you're linking to, followed by a question mark and UTM parameters to identify things like source, medium and campaign name.
If you go to the behavior/site content report and click the tiny icon to the right of the page path dimension (an arrow pointing to the upper right) the url will be prepended to the page path to open the page in question in a new window. Plus it will be used as the domain name in the in-page analysis.
I don't think the setting affects data collection in any way.
To back this up here the relevant quote from the documentation:
Website's URL: The domain name of website you're tracking, e.g. www.mysite.com. This information is used by the Content reports, including In-Page Analytics.
"Used in the reports" confirms that it is not used in collection.
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