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App metadata is is everything you see on an app store listing – all text (titles, descriptions, keywords, etc.) and all visuals (icon, screenshots, video, etc.) Metadata not only is THE thing that gets app store explorers to notice and click on your app, but it's also crucial for overall search ranking.
Add any type of screenshot of the app here. Then Save and submit. It should work.
I had the same issue with a renewable subscription. Near the top of iTunes page, just below your image that says "Missing Metadata," I saw this:
I clicked on "Add Localizations" which took me to the group. There is a broad frame instructing you to click somewhere else. Click on the little blue circled plus to the right of "Localizations."
After selecting the language I filled in "Subscription Group Display Name" and saved. The IAP status immediately changed to "Ready to Submit."
Although the UI doesn't indicate it, a screenshot is required to submit your IAP for approval.
A screenshot of the product as it appears on the device. This screenshot is used for Apple’s review only and is not displayed on the App Store.
Screenshots requirements are outlined below:
Source: https://help.apple.com/itunes-connect/developer/#/dev84b80958f
The screenshot requirements are also inaccurate, for example a screenshot taken on a iPhone 11 is not accepted even though it clearly meets the stated requirements. iPhone SE 2 screenshots are accepted.
Any 1024x768 png image file added to the screenshot in Review Information has solved the issue
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