How do you move the cursor to the end of a string in Vim?

Question

Let's say I'm editing this line of JavaScript in Vim:

var opener = 'As Gregor Samsa awoke one morning from uneasy dreams he found himself transformed in his bed into a gigantic insect';

If my cursor is on the G in Gregor, how do I move it to the t in insect?

I'm not talking about moving to the end of the line. I'm talking about moving to the end of the JavaScript string encapsulated in the single quotation marks. (I know I can do it with /'h, but I'm wondering if there's a more generic command—maybe something like %.)

Answer 1

There's vi'<Esc>, which goes into visual mode with the selection comprising the interior of the current string, and the cursor at the end of the selection — then leaves visual mode.

I'm not sure if there's a better way.