Hofstadter's Law: Any computing project will take twice as long as you think it will — even when you take into account Hofstadter's Law.
If you inflate your estimate based on past experiences to try and compensate for your inherent optimism, then you aren't inflating. You are trying to provide an accurate estimate. If however you inflate so that you will always have fluff time, that's not so good.
Oh yes, I've learnt to always multiply my initial estimation by two. That's why FogBUGZ's Evidence-Based Scheduling tool is so really useful.
Any organization that asks its programmers to estimate time for coarse-grained features is fundamentally broken.
Steps to unbreak:
It's not rocket science. The key is step 3. If marketing wants something that seems complicated, your PMs (with developer input) figure out what the first step is that will take less than a week. If the PMs are not technical, all is lost.
Drawbacks to this approach:
Nothing is as disheartening as realizing at the 1-month mark that the 2-month estimate I gave is hopelessly inadequate, but can't be changed, because it's already in the official marketing literature. Either I piss off the higher-ups by changing my estimate, risking a bad review and/or missing my bonus, or I do a lot of unpaid overtime. I've realized that a lot of overtime is not the mark of a bad developer, or the mark of a "passionate" one - it's the product of a toxic culture.
And yeah, a lot of this stuff is covered under (variously) XP, "agile," SCRUM, etc., but it's not really that complicated. You don't need a book or a consultant to do it. You just need the corporate will.
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