Does anyone know of any good resources (books, articles, existing software, etc...) for learning how to implement A/B
split
testing in ASP.NET
?
FairlyCertain is an AB Testing library for ASP.NET that's worth checking out. It drops seamlessly into your project and doesn't require any of the javascript voodoo that Google Website Optimizer uses (which kills your site's performance and SEO all in one shot).
I've been using it for a few of my projects for several months now with good success.
I have just written a short article describing a technique for doing split testing in ASP.Net MVC. You can check it out here
It will not take much work to make it work with traditional asp.net.
For anyone running into this post again, you may find this useful: http://github.com/htayebi/AbTestMaster
It's an open source a/b testing framework for ASP.NET MVC which allows you to write the results either in sql database or csv file. You can download the nuget package or if interested, go through the code in github.
Google website optimizer?
http://www.google.com/websiteoptimizer/b/index.html
http://www.google.com/support/websiteoptimizer/bin/topic.py?hl=en&topic=14309
http://www.google.com/support/websiteoptimizer/bin/answer.py?hl=en&answer=71976
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