Admob for Android TV app

Question

Developing an application for Android TV, I have a question on the use of ads.

The Android TV layout guide states that:

Advertising on Android TV must always be full-screen. Ads must not appear alongside or over content. The user must be able to dismiss an advertisement with the D-pad controller. Video ads must be dismissible within 30 seconds of their start time.

Android TV does not provide a web browser. Your ads must not attempt to launch a web browser or redirect to the Google Play Store.

Google's Admob does provide interstitial ads. However, I am not clear whether it meets the other requirements:

• Can ads be dismissed with the D-pad?
• Are video ads dismissable within 30 seconds of their start time?
• Do ads launch a web browser when activated, or are they "view-only"?

If Admob does not provide ads suited for Android TV, are there any other recommended networks that can be used?

Answer 1

• Can ads be dismissed with the D-pad?

  Yes they can (Press the "Back" button)

• Are video ads dismissable within 30 seconds of their start time?

  I have yet to see a video ad served by Admob but I would guess that they would be dismissable as it would not make sense for Google to apply this limitation if their own ad network was not compliant.

• Do ads launch a web browser when activated, or are they "view-only"?

  No web browser

As an addition, I have noticed that ads do not seem to be tailored towards Android TV at present. In my trial, most of the advertised apps were not compatible or installable on Android TV.