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AdMob starts implementing support for app-ads.txt files

I received a mail today titled AdMob starts implementing support for app-ads.txt files

Ensure that the app - ads.txt file is executed correctly before enforcing execution

At Google, we’re always committed to protecting your apps for the profit you want. One of the key challenges for applications is fraudulent publisher inventory from some abusers. To help publishers meet this challenge, we’re ready to support and implement app-ads.txt files in all ad systems to ensure that what advertisers spend reaches the desired publishers.

What is app-ads.txt?

App-ads.txt is an addition to the original ads.txt standard, which provides a mechanism for web publishers to advertise digital media vendors. It is designed to protect app publishers from fraud in the publisher inventory by fraudsters.

What changes will happen, and what do they mean to you?

We are happy to announce the support and implementation of app-ads.txt files in AdMob for publishers who have published the app-ads.txt file in their app developer domain, starting 2019-08-08.

To prepare for this change, please make sure that the app-ads.txt file published in your app's developer domain does not contain any errors or spelling problems.

How can you make sure that the app-ads.txt file is executed correctly?

If your file contains any errors or spelling problems, this will expose your ads to blocking, because any files posted are a source of verification for execution.

Therefore, it is extremely important to properly execute the file and correct any errors before 2019-08-08, otherwise the file will be unpublished from your domain to avoid any unwanted loss of profits.

As such, we invite you to carefully review the app-ads.txt file if you have published any files before the implementation date. The file must be published in the root directory of the website displayed in your listing on the Android Play Store or iOS App Store. You can get more details on the IAB hosting specifications.

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I understand that the app-ads.txt is like Google Adsense ads.txt and is currently in the /ads.txt extension after the domain name, so How do I add the code to the new extension /app-ads.txt ?

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Dr Mido Avatar asked Aug 08 '19 12:08

Dr Mido


People also ask

Why is app ads TXT needed?

txt, is an IAB initiative that helps protect your app ad inventory from ad fraud. You create app-ads. txt files to identify who is authorized to sell your inventory. Identifying authorized sellers can help you receive advertiser spend that might have otherwise gone toward counterfeit inventory of spoofed apps.

Where do I put the ads txt file?

Upload your ads.txt file to the root directory of your site. The root directory of a site is the directory or folder following the top level domain (example.com/ads.txt).


1 Answers

Ad Network Company has lunched app-ads.txt to prevent Ad Frauds and Here I Explain to you How to use app-ads.txt in Ad Network?

First of all, buy new domain relevant to your applications and add this domain(website) to your application store listing page now generate an app-ads.txt file from your Admob account

  • Click on Apps from the left sidebar
  • Click View All Apps
  • Now click app-ads.txt file to generate publisher id.
  • Now copy this code snippet and save it in app-ads.txt and put this file in the root directory of your domain.

Google will automatically crawl this file within 24 hours

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Ashish Kakadiya Avatar answered Sep 21 '22 13:09

Ashish Kakadiya