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We are all aware of the increase in screen resolution in the new iPhone 5. On the other hand, the new iPhone 5 will take some time to become popular in the market. If I have an app that I am about to submit to the Apple App Store, and I didn't take any consideration for the new resolution in iPhone 5, will Apple accept it?
I am not saying that I will never take the new resolution into consideration, but I mean that since I worked on the app for a long time, and since the new iPhone will not be in widespread usage very soon, I might submit the app now and submit an update later in the coming months that takes the new resolution into consideration.
My app was approved by Apple.
I would like to inform you that the app that I submitted after the launch of iPhone 5 was accepted by Apple although it didn't have any iPhone 5 resolution considerations in it, so the answer below is 100% correct.
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Low-Quality UI Apple expects that all apps have a refined and well-designed interface that's easy and intuitive for users. A poor UI that fails to meet standards can make your app difficult to navigate, warranting rejection.
Launch Settings on iPhone, scroll down and select Camera, then choose Record Video. Here you can see all the available resolutions or size you can choose from.
Review status On average, 90% of submissions are reviewed in less than 24 hours. You'll be notified by email of status changes. You can also check the review status of your submission in the My Apps section of App Store Connect or on the App Store Connect app for iPhone and iPad.
As of May 2013, if you're submitting a new application or shipping an update to an existing application, your application will be rejected if it isn't designed for the new resolution on iPhone 5.
While my old answer (below) addresses the question as it was asked at the time, Apple has now revised their App Store submission rules, making support for Retina display devices and the 4-inch iPhone 5 display mandatory. From an announcement on March 21:
Starting May 1, new apps and app updates submitted to the App Store must be built for iOS devices with Retina display and iPhone apps must also support the 4-inch display on iPhone 5. Learn about preparing your apps by reviewing the iOS Human Interface Guidelines.
If you haven't yet prepared your iPhone app for the Retina display, as well as the new 4-inch display on iPhone 5, now is the best time to do so. If you've followed standard practices in laying out your views, it shouldn't be too difficult to update them. The steps are covered quite amply in the above link and elsewhere on this site:
Note that if you don't plan to update an application, it will not stop working on iPhone 5 altogether; it'll continue running letterboxed in the old resolution as it already does. The restriction only applies to new submissions and updates.
Your application will not be rejected. It will simply be treated as any other app that isn't yet iPhone 5 ready, and it will run in the usual 640x960 resolution letterboxed (with black bars on the top and bottom) in an iPhone 5 screen without any issues.
You can take as long as you need to prepare and submit an update for the new screen resolution.
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