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When should I use rel=noreferrer?

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I have to link some other external sites.

I know when to use nofollow. But I am not clear when I should use rel=noreferrer.

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Vishal Hule Avatar asked Jun 09 '18 10:06

Vishal Hule


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Should I use rel Noopener or rel Noreferrer?

rel=noreferrer is same as rel=noopener. The only difference is that if you use rel=norefferer the owner of the destination page will never know that you are linking to his/her site. Because this attribute blocks the browser to transfer the HTTP referral header to the destination site.

Why is rel Noopener Noreferrer used?

Adding the nofollow attribute to a link that includes rel=”noopener noreferrer” allows you to link to other websites without appearing to approve their content or perspective.

Where do you put rel Noopener?

Simply put, the rel=”noopener” attribute is added to a link that opens in a new tab/window. When you add a link in WordPress you have the choice to select if the link will open in the same window or in a different one.

Does rel Noopener pass link juice?

rel=”nofollow” will inform search engines not to pass the link juice to the linked page, and it will not pass PageRank. You can consider it as a value that is used when you want to link to another page but without “endorsing” it.


1 Answers

In short, the noreferrer link type hides referrer information when the link is clicked. A link with the noreferrer link type looks something like this:

<a href="http://www.example.com" rel="noreferrer">Click here for more info</a> 

If someone arrives at your site from a link that uses this link type, your analytics won't show who refered that link. Instead, it will mistakenly show as direct traffic in your acquisition channels report.

If you have an external link to someone else's site you don't trust and you want to hide referrer information then you can combine both and use

<a href="http://example.com/sample_page/" rel="noreferrer nofollow">Other Domain Link</a> 

I advise you to use nofollow links for the following content:

  • Links in comments or on forums - Anything that has user-generated content is likely to be a source of spam. Even if you carefully moderate, things will slip through.
  • Advertisements & sponsored links - Any links that are meant to be advertisements or are part of a sponsorship arrangement must be nofollowed.
  • Paid links - If you charge in any way for a link (directory submission, quality assessment, reviews, etc.), nofollow the outbound links
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Vishal Hule Avatar answered Sep 20 '22 06:09

Vishal Hule