When is Google Analytics not good enough? [closed]

Question

I'm trying to determine why an enterprise wouldn't want to use Google Analytics.

Here are the main reasons I've seen mentioned:

• Inability to track clients that have Javascript disabled.
• Lack of ownership of the statistics - Google owns the data.

Most of the web clients with Javascript disabled will probably be bots/spiders. This data is interesting, but probably not very useful.

As for the ownership issue, this is a bit paranoid IMO.

What am I missing here? When is Google Analytics not good enough?

Answer 1

Here are my findings from additional research:

Google Analytics is limited to 5 million page views per month - source

If a web site generates more than 5 million pageviews per month it will need linked to an active AdWords account to avoid interruption of service.

Lack of / slow technical support

All Google support is handled through email and response times can take a week or more. Commercial analytics products often have much faster & personalized support.

Inability to track files (PDF's, Images, etc.)

GA relies on Javascript and files lack the ability to execute Javascript. The workaround to this problem is to tag the link, but this won't track requests that go directly to the file.

Limited ability to customize

This is a selling point that I see pushed by commercial analytics tools (WebTrends). However it's never explained what customizations are denied by GA but allowed by WebTrends.