What resources are there for A/B split-testing in Rails? [closed]

Question

Some information on A/B split-testing:

• http://startuplessonslearned.blogspot.com/2008/09/one-line-split-test-or-how-to-ab-all.html
• http://www.37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page

I could do this in a Rails app with a simple case or if statement in my views, but that gets to be a lot of repetition. Is there a gem to support this? Any design patterns that would help?

Answer 1

I just released A/Bingo, an OSS Rails plugin to do this.

You can see the comparison with Seven Minute Abs for details, but I think it is largely more easy to use.

• It supports tracking any event as a conversion. Seven Minute Abs only tracks clicks off the page you're currently viewing.
• It remembers what alternative a user saw, and only shows them that.
• It has lots of syntax sugar aimed at maximizing programmer productivity.
• It will do statistical significance tests for you.