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What is the difference between total installs and active installs?
I have 90 total installs for my app and only 47 active installs. What does it mean?
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"Installs on active devices" shows how many devices that have been online at least once in the past 30 days have your app installed. Your app's "Current installs by device" and "Current installs by user" data has included devices that were last active up until several months ago.
It means how many active devices have your app installed but not necessarily using it. If you want to find out how many people are using it daily, you have to implement analytics. Here is a guide on how to do it: https://developers.google.com/analytics/devguides/collection/android/v4/
Total installs is how many times your app has been downloaded. Active installs are how many instances of your app are on (actively used?) devices -- i.e. not uninstalled. I imagine that if a user uninstalls your app, then re-installs it, your total download count would go up by two and your active install count by one.
Advertise! Create an ad campaign with something like AdMob (result will vary), find niche forums and android-specific forums like xda-developers, droid-life, etc., that would help more people notice your app. Inside your other apps, ad links to the app you want to promote. Put a share button in your app, or add in social networking. Perhaps promote your app on a 3rd-party app store like Amazon app store.
And don't forget that a poorly designed and rated app is far less likely to be downloaded.
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