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I have read about App Indexing and Deep Linking for android apps.
As far as I can find both are the same and deep linking is much easier since it just requires to add an intent filter in the Manifest.xml file.
So why do I need to use app indexing?
What makes it different from deep linking?
A different way of coding(android) is required to implement
Fire Base App Indexing
Here is a link that guides about Fire Base App Indexing:
https://firebase.google.com/docs/app-indexing/
Is that necessary?
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Application indexing allows applications that would otherwise be forgotten after a few uses to stay relevant by appearing in search results. Deep linking allows applications to respond to a search result that contains application data, typically by navigating to a page referenced from a deep link.
When a user click an URL, it might open a dialog which asks the user to select one of multiple apps handling the given URL. On the other hand, An Android App Link is a deep link based on your website URL that has been verified to belong to your website. When user clicks that URL, it opens your app.
App Indexing powers public content results for screen search on Android and Google Assistant. If you use AdMob to monetize your app, App Indexing and AdMob will work together to improve the quality of targeted ads for public content in your app. The most obvious features are enhancements to public content indexing.
Dynamic Links are deep links into an app that work whether or not users have installed the app yet. When users open a Dynamic Link into an app that is not installed, the app's Play Store page opens, where users can install the app. After users install and open the app, the app displays the deep-linked content.
App Indexing actually uses deeplink kind method but helps you to achieve different goal. In a simple business scenario you would want if user searches for your business from mobile browser he should get app link and that link open different screens for different urls (search keywords). As you can see post so far talks about keywords, searches that means App Indexing is more about search engine optimization keeping mobile apps in mind and App Search Optimization too.
About deeplinks they are simple urls (or url set) that we define in our app and tell mobile system that if matching url is clicked our App can also handle it.
In case of deeplink there can be several apps claiming to open same url but app indexing result will open only your app.
I hope this answer clarifies things well.
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In simple words:
App Indexing is to make app searchable from google.
Deep Linking is to open the app activities by an url.
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