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What is difference between Promo Graphics and Feature Graphics in Play Store

I am going to design the Promo Graphics and Feature Graphics. I tried to search what is Promo Graphics and Feature Graphics. I get where does the feature graphics will come and what it is, But I cant get what Promo Graphics means and where does it comes in play store. Can anyone show what it is and where it will come on play store.

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Mohammed Hussain Avatar asked Sep 28 '14 12:09

Mohammed Hussain


People also ask

What is promo graphic in Play Store?

The Promo Graphic is used for promotions on older versions of the Android OS (earlier than 4.0). This image is not required to save and publish your Store Listing. While Google may use this anywhere, these seem to be used in the most recent versions of the Market app when apps are shown as tiles.

What is the purpose of a feature graphic for an app?

By adding preview assets that showcase your app's features and functionality on its Store Listing page, you can help your app attract new users on Google Play. Feature graphic, screenshots, short description and videos are used to highlight and promote your app on Google Play and other Google promotional channels.

Is feature graphic mandatory in Play Store?

Feature graphics are not required for publishing apps on Google Play. However, they are highly recommended because feature graphics are required for featured placement. Moreover, the feature graphic is an opportunity to attract new users and entice them to download your app by highlighting key benefits and pain points.

Where does the feature graphic appear in Play Store?

In the Google Play Console, go to your store listing. In the Graphic Assets section, below your screenshots, you'll find where to add your feature graphic.


2 Answers

Promo graphics is promotional graphics, popular featured apps with high ratings get to display the promotional graphic.

Selected applications which are trending or most downloaded or chosen by editor in their respective categories get their promo graphics visible at the top. This is not guaranteed, but uploading promotional graphics is something which is recommended all the time, as you never know when your app tops the list.

NOTE: The promo text has turned into a short description and is now shown on the main info page, before the user presses it to view the full description. Not all of the promotional assets are required, but all are recommended so that your app can participate fully in the Android™ Market.

At the same time, the Feature Graphic is used for promotions on Google Play. Graphic is required to save and publish your Store Listing, it is required in order to be featured on Google Play.

To restrict the promotion of your app across Google-owned properties, you can check the "Marketing opt-out" tick box on your app's Pricing & Distribution page.

Example of promo image in android play store

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Akshay Gundewar Avatar answered Oct 30 '22 10:10

Akshay Gundewar


update one point: The promo graphic is not needed anymore, except for users still using earlier than Android 4.0

https://support.google.com/googleplay/android-developer/answer/1078870?hl=en

The promo graphic is used for promotions on older versions of the Android OS (earlier than 4.0). This image is not required to submit an update for your Store Listing.

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Fisher Avatar answered Oct 30 '22 11:10

Fisher