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On Google play Console, at the first page of all apps, it shows Installed audience and User acquisition. I understand Installed audience is the one having my app on their device. But what's user acquisition? usually, User acquisition has high number than Installed audience. But on some apps, Installed audience has high number than User acquisition. I am so confused about this.
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Installed audience as google's definition is The number of users who have your app installed on at least 1 device that has been turned on in the last 30 days.
Store listing acquisitions. The number of users who visited your store listing and installed your app, who didn't have it installed on any other devices at the time.
The 'Active Users' on Google Play Console is defined as: "The number of users who have your app installed on at least one device that was active in the preceding 30 days".
"Installs on active devices" shows how many devices that have been online at least once in the past 30 days have your app installed. Your app's "Current installs by device" and "Current installs by user" data has included devices that were last active up until several months ago.
Audience refers to assembled spectators or listeners at a public event such as a play, film, concert, or meeting. Thus, audience refers to people who have come to watch and listen to an event.
Lookalike audience is more about scaling your ads while custom audience is more about tracking the users. With custom audiences, you can imagine how many different applications there are for this.
Using Custom Audiences can help you reach people who have already interacted with your business in one of the sources above. 3. Good to know: You can target and use smaller audiences, but you need to be willing to pay more. Determine what you're willing to pay for cost per conversion and test a list
We only count one install regardless of how many different devices they installed it on. It includes the users who have later uninstalled the app. Active user installs - the number of users who have the app currently installed on at least one of their devices. Show activity on this post.
Installed audience as google's definition is The number of users who have your app installed on at least 1 device that has been turned on in the last 30 days.
user acquisition as google's definition is The number of users who installed your app and didn’t have it installed on any other devices at the time.
so basically the user acquisition is the total number of installs , and the installed audience is the number of installs that are still active on the device not uninstalled.
when having the time range to a short period (last 30 days ...) the total number of still active installs can be more than the number of new user acquisition in the last 30 days but when setting the time range to lifetime the active installs can't be more than the total acquisition
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