What Images are Required for Windows 10 App Store Submission?

Question

I'm in Visual Studio 2015, universal windows app, package.appxmanifest and I'm pretty shocked at how many images are required for just the icon. Not including the images for the splash screen, that's 39 images just for the icon aka logo (!)

Although there are 15 images that are designated as "recommended". Note that under "Store Logo" and "Badge Logo" and "Splash Screen" it doesn't say recommended on any of them (so I assume all of them are important?)

So my questions, especially to those of you who have successfully submitted an app to the Windows Store:

1. Should I fill out all 39 icons + 5 splash screens = 44 images? or should I just do the recommended ones? and if I do that what about the store logo and badge logo?
2. What is a Badge Logo and what is a Store Logo? Is that just the same image I used for the other logos before?
3. I'm assuming a Logo = Icon, correct me if I'm wrong

Square 71x71 Logo

284 x 284px recommended
142 x 142 px recommended
71  x 71 px recommended
107 x 107 px
89  x 89 px

Square 150x150 Logo

600 x 600 px recommended
300 x 300 px recommended
150 x 150 px recommended
225 x 225 px
188 x 188 px

Wide 310x150 Logo

1240 x 600 px recommended
620 x 300 px recommended
310 x 150 px recommended
465 x 225 px
388 x 188 px

Square 310x310 Logo

1240 x 1240 px recommended
620 x 620 px recommended
310 x 310 px recommended
465 x 465 px
388 x 388 px

Square 44x44 Logo

176 x 176 px recommended
88 x 88 px recommended
44 x 44 px recommended
66 x 66 px
55 x 55 px
256 x 256 px
48 x 48px
24 x 24px
16 x 16px

Store Logo

200 x 200 px
100 x 100 px
75 x 75 px
63 x 63 px
50 x 50px

Badge Logo

96 x 96 px
48 x 48 px
36 x 36 px
30 x 30 px
24 x 24 px

Splash Screen

2480 x 1200 px
1240 x 600 px 
930 x 450 px  
775 x 375 px
620 x 300 px

Answer 1

In direct response to the titled question, there are only certain images that are actually required and these are:

• Square150x150Logo
• Square44x44Logo
• StoreLogo

For the most part, anything that says Logo will be your apps logo which will display in various ways on tiles. The StoreLogo is specifically for the Windows Store and how it shows there. The others are the ones that show when the app is installed on the device.

For the minimum, you should at least support the Scale 100 images for these however it is recommended that you create visual assets for the 100, 200 and 400 scale factors as these work best on all resolutions.

Slide 19 onwards covers this in a presentation I gave on Creating Unique Responsive Experiences for Windows 10 may give you some insight as to why its best. Basically, if you're app is running on a display with scale factor 100, it will use the 100 assets. < 100 to 200 will use the 200 scale assets and then 200+ will use the 400 scaled assets.

The other tile assets in the manifest just add to the experience when resizing the tile. They aren't required but I'd recommend adding them if you feel that the user would benefit from them.

If you provide a badge logo, that logo requires that you use lock screen notifications with your app. An example of these are the icons you see on your lock screen with the count of notifications.

And splash screen is the image that is displayed in the center of your apps window as it loads. Most apps tend to put this in and I would recommend it. Again following the scale factors as before.

If you need more help or info, I'm happy to lend a hand.