You use exactly with a question to show that you disapprove of what the person you are talking to is doing or saying. What exactly do you mean?
Exactly is an adverb; it modifies a verb. Your first example, "What exactly is..." would be the correct form. The second is more informal; "Exactly what is..." has moved "exactly" away from the verb it is modifying.
exactly adverb (ACCURATELY) We've come exactly 41 miles. Make sure you measure the window exactly, otherwise the shade won't fit. Exactly is sometimes used to increase emphasis: The businessmen who work in banking, she thought, all look exactly the same.
OK, with the help of a friend and at the same time via a comment from Berto99 I found it:
Apparently this is a feature called Scroll To Text Fragment. It is enabled by default since Chrome 80, but apparently not yet implemented in other browsers.
There are quite nice examples in the "W3C Community Group Draft Report". More good examples can be found on Wikipedia.
Just append #:~:text=<text>
to the URL. The text search is not case-sensitive.
Example: https://example.com#:~:text=domain
You can use #:~:text=<first word>,<last word>
to highlight a whole section of text.
Example: https://stackoverflow.com/questions/62161819/what-exactly-is-the-text-location-hash-in-an-url/62162093#:~:text=Apparently,Wikipedia
:target
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