What does Source values in Acquisition table mean?

Question

I see the folowing values in Acquisitions table on the Android app dashboard:

1. google-play
2. (direct)
3. google
4. (not set)

Could someone please tells me what's the difference between them? Examples would be the best! Thanks.

Answer 1

• google-play: the conversion source is from the Google Play Store.
• direct: the conversion source can't be determined by Firebase.
• google: the conversion source is from AdWords campaign. The AdWords account should be linked with Firebase account.
• not set: the conversion source is from AdWords campaign. The AdWords account is not linked with Firebase account.