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Why Firebase and Google Analytics metrics doesn't match?

I integrated both GA and Firebase to my app and I'm having confusing analytics metrics specifically Active user and total session.

Firebase: Firebase Dashboard GA: As you can see the count doubled on GA. Firebase Dashboard imported to GA

Firebase: Session 19K, Active user: 9.7K Last 7 days Firebase metrics

GA: Active user: 13K (3.3K off), Session: 53K (34K off)
Last 7 days GA metrics

As you can see Total session and Active user do not match at all on the same period of time. This is so confusing as these metrics are extremely important for marketing.

I'm wondering if anyone had a similar issue? Could I be doing anything wrong ?

SDKs versions used: FirebaseAnalytics (= 4.2.0), FirebaseCore (= 4.0.20) and GoogleAnalytics (3.17.0)

like image 491
M'hamed Avatar asked Jul 11 '18 17:07

M'hamed


Video Answer


1 Answers

Definition of a session is different between Firebase and Google Analytics.

  • Google Analytics: a single hit will initiate a session. More info
  • Firebase: Firebase records the first hit but don't start a session until the user has interacted with the page for 10s (by default). More info
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Eduardo Avatar answered Oct 23 '22 22:10

Eduardo