What data does admob collect for iOS?

Question

I already know the answer to this but I'm asking because it took me a few hours to find it and want to make this easily available for others.

As of December 8, 2020, Apple has made it mandatory for developers to release what data is being collected and what it's being used for. If developers don't comply, they won't be able to publish new apps or release updates for current apps.

So the question is: What data does Google Admob collect and how does it use it?

Answer 1

Here is Google's official source when it comes to this topic. It's also where most of this answer will be coming from. I would recommend taking a look at it and checking back with it for updates.

As of now, there are about 6 types of data Admob collects and uses:

• IP address, which may be used to estimate the general location of a device.
• Non-user related crash logs, which may be used to diagnose problems and improve the SDK. Diagnostic information may also be used for advertising and analytics purposes.
• User-associated performance data such as app launch time, hang rate, or energy usage, which may be used to evaluate user behavior, understand the effectiveness of existing product features, and plan new features. Performance data may also be used for displaying ads, including sharing with other entities that display ads.
• A Device ID such as the device's advertising identifier or other app-bounded device identifiers, which may be used for the purpose of third-party advertising and analytics.
• Advertising data, such as advertisements the user has seen, may be used to power analytics and advertising features.
• Other user product interactions like app launch taps, and interaction information, like video views, may be used to improve advertising performance.

UPDATE: Thanks to @GeneCode for a more detailed source. It goes more in-depth than my answer which only covers the basics. Also wish I had found this at the time. It would have been very helpful!