User experience oriented product owner with implementation skill-set. Passionate about bridging business goals with product identity, resulting with concise experiences and turning users’ need into a solid design. Extensive background in agile development cycle from prototype to release in both startup environment and corporate one.

An invited speaker in the local design, development, gaming and ed-tech communities, often evangelizing on effectively using play and game mechanics in education; creative learning; project based learning and simulations; emergent technologies; and creative experience design.

Teaches about entrepreneurship, user experience and discovering innovation, fast prototyping with Unity3D, robotics and gamification.

EDUCATION: Holds Bachelor of Arts in Technologies for Learning (B.A.), Holon Institute of Technology, Israel. Human-Computer Interaction Design, Educational Game Development, Ed-Tech and Online Learning. Also has certificates in Design Thinking from: Cooper Inc, Coursera, Lynda, UXVision Currently taking an MBA in Supercars and Innovation Management at the Bologna Business School of Italy

MOTIVATIONS: Driven to find the simplest solution to the user. The technology behind is only a tool to reach that path. I believe that the user experience is the selling point of the product and not the technology it sits on. Seek win-win situations for both the product, the business and its clients.