I see some tweets have some kind of HTML embedded. How is it possible to do this?
Embedded Tweets bring your pick of content from Twitter into your website articles. An embedded Tweet includes photos, video and cards media created for display on Twitter, and can even stream live video from Periscope.
Deleting an Embedded Tweet depends on how you originally included the Tweet on your website. Search for HTML markup related to the Embedded Tweet on your page. Edit the page and remove the markup around the discovered Embedded Tweet.
As of now it's only available on the iOS and Android apps, and Twitter.com. There's no feature I'm aware of that simplifies the process of embedding a tweet, you have to manually copy and paste a link to the tweet in order to embed it.
It certainly is a list of hardcoded partnerships, as @dtt101 suggested.
Evidence: here's a list of partners as taken from their javascript source (the js file with "hogan-more" in it, e.g. at t1-hogan-more-en-201203071014.js
):
edit: updated with domain names from the source
www.amazon.com
http://www.aol.com
http://itunes.apple.com
blip.tv
http://cnn.com
dailybooth.com
http://deviantart.com
http://dipdive.com
http://etsy.com
https://facebook.com
or http://facebook.com
https://secure.flickr.com
or http://www.flickr.com
www.foursquare.com
http://video.google.com
www.gowalla.com
http://www.hulu.com
instagr.am
http://justin.tv
kickstarter.com
http://www.kiva.org
http://www.livestream.com
www.lockerz.com
www.meetup.com
http://msnbc.com
http://mtv.com
http://www.nhl.com
http://photobucket.com
http://photozou.jp
plancast.com
rdio.com
http://slideshare.com
http://twitgoo.com
twitpic.com
twitter.com
twitter.com
twitter.com
www.twitvid.com
http://ustream.tv
http://vevo.com
vimeo.com
http://online.wsj.com
http://washingtonpost.com
www.whosay.com
https://with.me
or http://with.me
wordpress.com
yfrog.com
www.youtube.com
https://dev.twitter.com/blog/photo-upload-api tells you how it works. There is an API which you can use to attach photos to tweets.
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