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I want to track the installs that I am getting from Facebook mobile ads using Google Analytics.
To track the installs from this campaign, Google has provided me with a custom campaign URL appended with all the necessary parameters.
However, there is no way to integrate this parameter in Facebook Mobile Ads, as all they use the package name and class name to reach the application on play store.
Is there any way to insert the campaign URL into FB Mobile Ads? Can the parameters be appended to the package name?
TIA
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Now you'll be able to track Facebook ads in Google Analytics. Once you login to your Google Analytics account, go to Acquisition > Campaigns > All Campaigns and search for your campaign name. Alternatively, in the Acquisition drop-down menu, click Source/Medium and then select Facebook Ads.
The easiest way to find out how many Facebook users are coming to your website from Facebook is to go to Acquisition » All Traffic » Channels in your Google Analytics account. Here, you'll see a list of traffic sources bringing people to your website such as organic search, direct traffic, referrals, and paid search.
Using Google Analytics tracking can help your brand dissect the real engagement and value of your users and the content that you post. Once you've set up a Google Analytics page, look for the 'Source/Medium' report where all the relevant details about your social media traffic will sit.
To find the data that comes from your Facebook ads into your Google analytics 4 account, head to Acquisition under Reporting and then select Traffic acquisition. Here you can track all your traffic sources on one dashboard.
The Facebook help center page How do I use URL tags? says:
Note that for mobile app ads there is no URL tags field, only a deep link field. The URL tag field only appears for Canvas app ads.
It's not possible to do that right now as Facebook doesn't allow you to pass any referral parameters - you can only set the Android App name (no way to use a standard URL.)
I was told that something could be done using certified tracking partners. As far as I know, they could send a request to Facebook to find out if a user has previously clicked your ads.
Anyhow, you still have to trust on Facebook reports and you cannot audit the traffic.
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