Split testing transactional emails

Question

I'm trying to figure out a solution to manage our transaction emails (such as the welcome email, you've got a bid, etc...)

We would like to be able to allow marketing to manage the content of the emails, and create split tests to test content / subject lines / etc...

Ideally we could invent our own success metrics to report back to the email management system (such as user completed registration, accepted bid, etc...).

Right now we have our emails in templates using stringtemplate. The code replaces tokens with the correct content for that email.

Strongmail is a potential solution, but it is pricey - anybody have experience with alternatives?

Answer 1

I'm looking for the same kind of service, and https://www.sendwithus.com/ seems to do the job.

Answer 2

Have you taken a look at PostageApp?

Currently, it's a layer between your web app and your SMTP server which has additional features for your transactional emails.

With PostageApp, you are able to create two different templates and have them triggered alternately with different content and subject lines. However, the metrics that you would want to use for A/B testing aren't built into the system yet, so I'm not sure if it would be a good fit for you.

Full Disclosure: I work for The Working Group, the company that created PostageApp.

But if you do have questions about what we can help you with and what we can't, definitely let me know and I can answer plenty of questions for you!