I know that using "here" for a link's text is considered bad, but if I want to persuade business- or architect-type people, what are the best arguments to use? I know it can have some effect on Search Engine Optimization (SEO), but can anyone explain this and any other reasons in more detail?
An example:
The StackOverflow site can be found here.
Because the text gives the link no context. Semantically, you're saying that the url goes "here" which means nothing. Screen readers, search engines, or anything else that parses the page cannot tell where (semantically) the page goes, so it knows nothing about the destination aside from its url.
One reason is that using "here" links are bad from an accessibility point of view - often screen readers (like JAWS, etc.) have functionality that will pick out all links in a page - if they are not meaningfully named, the user is in a useless situation.
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