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If I name my HTML file "Banks.html" located at www.example.com/Banks.html, but all the content is about Cats and all my other SEO tags are about Cats on the page, will it affect my page's SEO?
Can you name your files whatever you want, as long as you have the page title, description, and the rest of the SEO done properly?
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Optimizing all of your content for SEO is important for your rankings, including image filenames. User-friendly image filenames are more likely to be recommended by Google. The filename should be descriptive, include applicable keywords and use hyphens instead of spaces to separate words.
Optimize Your Page Title & Description Google also revealed that it uses your page title and description as part of its image search algorithm. All of your basic on-page SEO factors like meta data, header tags, copy on the page, structured data, etc. affects the way Google ranks your images.
After identifying the keywords you'd like your video to focus on, the first place you should insert a keyword is its file name. The YouTube algorithm doesn't actually “watch” your video to ensure it is relevant to your targeted keyword, but it can read the file name.
Changing image URLs will absolutely affect how those images rank. However, the damage can be mitigated by setting up redirects. Redirecting old image URLs to new URLs will forward ranking signals from the old images to the new ones.
Page names are often not very representative of the page content (I've seen pages named 7d57As09). Therefore search engines are not going to be particularly upset if the page names appear misleading. However, it's likely that the page name is one of many factors a search engine considers.
If there's no disadvantage in naming a page about cats, "cats.html", then do so! If it doesn't help your SEO, it will make it easier for your visitors!
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If you want to be on better place when someone searchs for 'banks', then yes, it can help you. But unless you are creating pages about cats in banks I'm sure that this wont help you very much :)
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It shouldn't affect your search engine ranking, but it may influence people who, having completed a search on Google (or some of the other great search engines, like um...uh...), are now scanning the results to decide where to click first. Someone faced with a url like www.dummy.com/banks.html would be more likely to click than someone faced with www.dummy.com/default.php?p_id=1&sessid=876492u942fgspw24z because most people haven't a clue what the last part means. It's also more memorable and gives people greater faith in getting back to the same site if you write your URLs nicely. No one that isn't Dustin Hoffman can remember the second URL without a little intense memory training, while everyone can remember banks.html. Just make sure your URL generation is consistent and your rewriting is solid, so you don't end up with loads of page not found errors which can detriment search engine ranking.
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