Programmatically change product attribute at store view level

Question

I'm sorry if this question is trivial but I've been struggling to find what I am doing wrong here. I am trying to change the value of an attribute on a store view level but the default is also changed whereas it shouldn't be. Of course, this attribute is set up to be "store-view-scoped". To keep it simple, I've tried with the product name. No success.

Below are unsuccessful tests I've tried...

Do you see what I am doing wrong here?

Many thanks.

---

My tries :

$product = Mage::getModel('catalog/product')->load(PRODUCT_ID);
$product->setStoreId(STORE_ID)->setName('new_name')->save();

$product = Mage::getModel('catalog/product')->load(PRODUCT_ID);
$product->setStoreId(STORE_ID)->setStore(STORE_CODE)->setName('new_name')->save();

$product = Mage::getModel('catalog/product')->load(PRODUCT_ID);
$product->setStoreId(STORE_CODE)->setName('new_name')->save();

$product = Mage::getModel('catalog/product')->setStoreId(STORE_ID)->load(PRODUCT_ID);
$product->setName('new_name')->save();

$product = Mage::getModel('catalog/product')->setStoreId(STORE_ID)->load(PRODUCT_ID);
$product->setStoreId(STORE_ID)->setName('new_name')->save();

I even tried by adding the line below before the product model load...

Mage::app()->setCurrentStore(STORE_ID);

Answer 1

So here is the complete snippet to change attribute value for a specific product attribute on a specific store view. Example with the product name :

Mage::app()->setCurrentStore(Mage_Core_Model_App::ADMIN_STORE_ID);
$product = Mage::getModel('catalog/product')->load(PRODUCT_ID);
$product->setStoreId(STORE_ID)->setName('my_new_product_name')->save();

And as an additional answer, one could be interested in changing the attribute value to the default one. In this case, the argument 'false' must be passed to the setAttribute :

Mage::app()->setCurrentStore(Mage_Core_Model_App::ADMIN_STORE_ID);
$product = Mage::getModel('catalog/product')->load(PRODUCT_ID);
$product->setStoreId(STORE_ID)->setName(false)->save();