I have a simple tag builder that looks like this:
public static MvcHtmlString Tag(this HtmlHelper helper, string tag, string content)
{
    var tagBuilder = new TagBuilder(tag){InnerHtml = content};
    return MvcHtmlString.Create(tagBuilder.ToString(TagRenderMode.NormalTag));
}
And, I can use it like this:
@Html.Tag("em", Model.Title)
which produces:
<em>The Title</em>
How can this be written to use a Fluent Syntax so it's use would look like this:
@Html.Tag("em").Content(Model.Title)
                You have to define a builder interface and implementation. I hope my example can provide some guidance:
public static class MyHtmlExtensions
{
    public static IMyTagBuilder Tag(this HtmlHelper helper, string tag)
    {
        return new MyTagBuilder(tag);
    }
}
Then you define your builder interface and implementation:
public interface IMyTagBuilder : IHtmlString
{
    IHtmlString Content(string content);
}
public class MyTagBuilder : IMyTagBuilder
{
    private readonly TagBuilder _tagBuilder;
    public MyTagBuilder(string tag)
    {
        _tagBuilder = new TagBuilder(tag);
    }
    public IHtmlString Content(string content)
    {
        _tagBuilder.InnerHtml = content;
        return this;
    }
    public string ToHtmlString()
    {
        return _tagBuilder.ToString(TagRenderMode.NormalTag);
    }
}
Since IMyTagBuilder implements IHtmlString, it can be used either with or without calling .Content() afterwards.
A great trick to use when implementing fluent interfaces it to use a IFluentInterface to hide object members (ToString, Equals, GetHashCode and GetType) from IntelliSense, it removes some noise.
EDIT: A great resource for building fluent APIs is Daniel Cazzulino's screencast from building Funq here
If you love us? You can donate to us via Paypal or buy me a coffee so we can maintain and grow! Thank you!
Donate Us With