How to value and put a price on software (license) [closed]

Question

In my company we often value the software to be almost the same as concurrent software on the market. While this is one way I'm interested of other (maybe more academic) ways of value and put a price on software.

Any ideas or methods that have been succesful for you?

Answer 1

If you want to know academic methods for pricing a product, I have an MBA I would like to sell you.

Seriously, it depends on a lot of things. Are you selling a service, subscription, or a "box"? Where is your desired position in the market? What do your customers have to spend?

Listen to your customers and be prepared to change your pricing strategy. If you ever hear a customer say, "Wow, I was expecting to pay more!", it may be time to raise your prices significantly.