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I am using facebook sdk in my app for tracking of ads and install counts. Is there any way to know whether the source of new app install is facebook ad or not.
I read facebook sdk documentation but couldn't find a direct way to do it.
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Using Facebook Insights, you can choose one of the metrics that have "paid" in their name (i.e. Paid Impressions, Paid Reach, etc.). Those metrics will only show you the results coming from the paid traffic on your post. Those results can be found in your "Insights" section of your Facebook page. Learn more.
To look at your organic traffic, you need to dig into your Facebook Insights. Go to the Posts tab to check out your posts' performance for the last month. Click on See More to find out about older posts. You can track your post reach in terms of organic and paid by selecting Organic/Paid from the Reach drop-down menu.
There are two main ways to track purchases/conversions from Facebook ads; using the Facebook Pixel and adding Google's UTM tracking code to the destination URLs of the ads for Google Analytics (GA).
Facebook's mobile app install ads support deep linking. You can use that to send install attribution data into the app. This answer explains how.
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