How to publish an app privately on Google Play Store?

Question

I want to publish an app privately, that means app should not showing when user search on Google Play Store.

I want to share app link to user and then user will be download the app on Google Play Store.

Answer 1

There are three options.

• The first option is to integrate with the EMM API, sometimes called "Managed Play". This is designed for companies to publish private apps to their users.
• If you use Managed Play you can also publish Self-hosted private apps.
• Another option is to use a closed testing track. This is sometimes called Alpha or Beta testing, and that is what it is designed for - not for publishing private apps. An app which is only published on a closed track is not visible in search on the Play store. And testing users can't rate or review it. However since it is designed for testing users have to opt-in. You probably don't want this option, as it isn't designed for publishing private apps.

The first option is probably best, but it depends on the reason you want to do a private app.