If I'm listing a free online product, is there a recommended way to use the wording "Free" when structuring its price, rather than $0.00?
schema.org/Offer specification says a string representation of a price must be of type PriceSpecification
, I'm not sure what it means.
Alternative #1:
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<span itemprop="price">Free</span>
<meta itemprop="priceCurrency" content="USD" />
</div>
Alternative #2:
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<span itemprop="description">Free</span>
<meta itemprop="price" content="0" />
<meta itemprop="priceCurrency" content="USD" />
</div>
I'm leaning toward alternative #1 (seems obvious) but I've had no luck finding a reference explicitly stating that use.
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The alternative #2 is a correct way for most of semantical analysis performed by the search engines crawlers, like googlebot. With other words, Google will understand that the offer is free with the second alternative.
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