How to have a long name for the app store and then a short name under the icon?

Question

How can I have a long name for the app in the app store and then a shortened name under the icon once it's downloaded? Is it possible?

Answer 1

When creating a new app in iTunes Connect:

Then in your apps info.plist file:

Answer 2

The App Store name is set in iTunes Connect when you actually submit your app. The one on the home screen is the one you set in your Info.plist, so you can easily use two different names.