We are launching our installer build using IsCmdBld.exe and would like to define at buildtime the name of the Setup File Name .exe
I have tried doing this by passing a command similar to this:
IsCmdBld.exe -p c:\project_path\installer_project.ism -c "My Custom Configuration" -z "SetupFileName=My App 1.0"
Unfortunately, it seems SetupFileName is ignored.
Anybody got ideas?
Using Installshield for VS 2015 this is the updated answer:

This may not be the exact answer you are looking for, but if you want to change the name within the project for each build, go to the Media / Releases menu. Click on the project name under "Releases", and in the General information is the Setup File Name. Enter your desired name here without the '.exe' extension.

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