How to beta test a WP7 app?

Question

Is it possible to build an Ad Hoc build of our app and send it to our beta testers? Is this even possible?

Answer 1

Microsoft have just announced the beta test feature that @MattLacey had spoken off. Some of the benefits include

• Submitting your application for beta distribution is free.
• Submitting your application for beta distribution does not count against your submission credits.
• You put your application into the hands of testers prior to releasing the application to the general public.
• You have complete control over who can participate in the beta testing of your application.
• Users download and install your application using the standard Windows Phone Marketplace procedures.
• Your application can be tested on retail devices.
• Your users do not have to be registered developers.

Hopefully this process is as pains free and developer friendly as possible.