How to Allow my Programs to "Run As" in the Windows start menu?

Question

I notice that some programs on my start menu have the "run as" option while others do not. It so happens a program I made installed from a msi package does not have this option although I'd like it to. The properties for this menu entry simply has the name of the program without a path. I suspect the lack of a path causes the "run as" option to be missing. Not knowing much about the program I used to create the msi package, MSICREATE, or the structure of such pacakges, I'd appreciate it if someone might point me in the right direction? I do use orca to transform the msi package.

Answer 1

That's an advertised shortcut. In WiX it's controlled by the value of the Shortcut/@Advertised attribute; maybe msicreate has something similar?