Using AdMob, how can I give an advertisement in an Android Application?
You can show ads in an app which is not available in Google Play Store. But, Adsense team regularly checks the apps in every account. If they find your app is not available in Google Play Store or banned in Google Play, they will suspend all the ad units related to the app in your AdMob account.
To configure your app to carry ads, you must integrate an Google Play Instant-compatible ad-network SDK into your app. The Google Mobile Ads Lite SDK is one such SDK. For more information about integrating an ad-network SDK, see the guides related to Google Mobile Ads Lite SDK and Google AdMob.
AdMob works across all major platforms.AdMob works for Android, iOS, and Windows Phone.
For AdMob Android App Integration
For more info you should check http://developer.admob.com/wiki/Android
Note: Description for you app/site on admob is very important, they use all info that appear there to provide your advertisement.
UPDATE: Now is called Google Mobile Ads SDK https://developers.google.com/mobile-ads-sdk/download
and for Admob https://www.google.com/ads/admob/monetize.html
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