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I am a bit confused about how AdMob revenues are calculated. I'd like to use the following screenshot as an example:
I had some questions :
Thank your for your help.
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Why were my earnings deducted? Your earnings were deducted either for invalid activity or for activity that was not in compliance with Google policies. Google periodically reviews publisher accounts for such activity.
The amount an advertiser pays for each click on their ads. Advertisers set CPC bids to tell AdMob how much they're willing to pay for each click.
Your earnings Finalize on to the Payments page in your account in the first few days of the month. Then, the account balance will be sent in payment. For example, if your account balance reaches $100 during November, we will send you a payment on December 21st.
AdMob works by matching ads to your app based on criteria you set. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads the amount you earn will vary.
So your question is
I am a bit confused about how AdMob revenues are calculated
let me answer this.
Short answer
Admob earning are directly depend on click , the more the click will the more will be revenue . It also depends on the impression that it makes, if the ads are show many times and u get only one clicks you get less money. If the ads are displayed few times and you get one clicks you get more money.
,ie,
If your Impressions or show rate is large but Clicks is low then you will get low revenue.
and
If your Impressions or show rate is same (or good) as Clicks then you will get high revenue.
Long answer
Estimated earnings
Your earnings accrued so far. This amount is an estimate that is subject to change when your earnings are verified for accuracy at the end of every month.
Total impressions
The total number of ads shown to users across all of your ad units and apps through mediation. Includes a period-over-period comparison.
Match rate
The percentage of requests that were successfully sent to an ad network in the mediation chain. It's calculated by dividing matched requests by successful ad network requests:
Matched requests / Successful ad network requests
eCPM and RPM are same
Effective cost per thousand impressions.
An estimate of the revenue that you receive for every thousand ad impressions. eCPM is calculated as (Total Earnings / Impressions) x 1000.
Formula: eCPM = ( Estimated earnings / # of impressions ) * 1000
Clicks
The total number of times users click ads shown in your app.
sources:-
medium blog
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