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Google Play Install Referrer API not providing utmCampaign info

I am using Google Play Install Referrer API 1.0 to collect the install referrer information. The API is providing the utmSource and utmMedium data perfectly, but utmCampaign is completely missing.

I have enabled autoTagging in Google Adwords and the FireBase Analytics is showing the utmCampaign data accurately.

Examples of value returned by :

ReferrerDetails response = mReferrerClient.getInstallReferrer();
response.getInstallReferrer();

is as follows :

utm_source=google-play&utm_medium=organic

utm_source=(not%20set)&utm_medium=(not%20set)

I am wondering why utmCampaign data is missing.

Anyone faced similar issue and has any solution? It is critical to find out the Campaign source information for us.

like image 384
binaryKarmic Avatar asked Dec 28 '17 07:12

binaryKarmic


People also ask

What is Google Play install referrer API?

A Google Play install referrer is a string of numbers that is used to measure mobile app install ad performance on Android devices. If you're a web marketer, think of it like UTM parameters for mobile app installs.

How does Google Play install referrer work?

The Google Install Referrer is an Android-specific measurement technology that attributes clicks on Google Play Store app pages to the correlating app download. Google's Install Referrer framework sends an install referrer (or unique code string) to the Google Play store when an ad click has occurred.


1 Answers

Google play store checks all the mail accounts which are logged into Google play and if you are logged in with work email (enterprise domain email id)it sets the UTM property as utm_source=(not%20set)&utm_medium=(not%20set).

So try removing work email from google play store and verify.

Use Google Play URL Builder to generate campaign URL.

like image 104
kavya_ Avatar answered Oct 03 '22 10:10

kavya_