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I recently replaced AdMob library with Google Mobile Ads and I have a question about that: Will ads appear on Amazon Kindle Fire devices?
I ask this because I know that Google Mobile Ads depends on Google Play Services, so I'm a little confused.
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If your Kindle has ads or “Special Offers” showing onscreen, it's because you made a deal. You chose to save money on your Kindle's purchase price by accepting the “Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now you're sick of the ads.
Here's the good news: Getting the Play Store on your Fire Tablet is easy, and we walk you through the process. This guide takes you through the steps for installing Google's app store on your device, with instructions for models dating back to 2014, up to and including the new Fire 7.
On Kindle e-reader, ads are displayed as a screensaver when your device is in sleep mode and at the bottom of your device home screen marked as "Sponsored." On Fire tablet, ads displayed on the lock screen.
Google Play Services still supports devices that don't have the Google Play store installed on it. The only difference is that devices without the Play Store (and the accompanied Google Play Services app) on it will not receive automatic updates, so you'll still want to grab new versions of the library provided in Android SDK manager and include them when releasing your app.
As you can see above, if Google Play Services is not installed on the device, it will fall back to the version you included with your app as a library.
https://groups.google.com/forum/#!topic/google-admob-ads-sdk/obflEHgq_og
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