I want to analyze what search keywords people use to find my app in the Play store.
Is that possible? How can I do so?
As of October 2013, you can link your Google Analytics and Google Play account to see views of your App's page and the resulting conversions to downloads. See here: https://support.google.com/analytics/answer/2956981
Not quite keywords yet, but it's close!
As you don't have direct access to the source code of your App page there is no way to include the necessary JS and unfortunately Google doesn't provide any method to insert your tracking ID like in Google Code. So i don't think this is possible.
Have a look at this question here too: https://webapps.stackexchange.com/questions/25859/can-google-analytics-analyze-usage-of-my-google-play-app-page
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